Privacy Policy

AB Furhoffs Rostfria always handles your personal data in accordance with the applicable laws, regulations, and directives for personal data protection. Here you will find information about how we collect and manage your personal data, whether you are a customer, an end user of a Furhoffs product, or if you visit/use our web platforms.

We are committed to ensuring a high level of data protection that respects your privacy. This privacy policy explains how your personal data is processed and protected, your rights, and how you can exercise them. We want you to feel safe regarding the processing of your personal data. If you have any questions, please feel free to contact us. Our contact details can be found at the bottom of this page.


Who is responsible for the personal data we collect?

AB Furhoffs Rostfria, company registration number 556047–0071, Haganders väg 2, 541 22 Skövde, is the data controller for the personal data you provide to us when making a purchase or other contact with us, and is responsible for processing it.


Where is your personal data stored?

We aim for your personal data to be processed within the European Economic Area (EEA) and on our own IT systems, but it may also be transferred and processed in a country outside the EEA (a "third country"). Such transfers only occur to countries with an adequate level of protection in accordance with applicable legislation.


What types of personal data do we collect?

We collect personal data that you send to us when contacting us. Typically, we process the following types of personal data:

  • Basic contact information such as name, address, phone number, and email address.

  • Position/role and organization.

  • Billing address (for billing to a company/organization, we also store the company registration number, and if the customer is registered abroad, we store the VAT number).

  • Username and password.

  • Profile settings.

  • Correspondence regarding our services and/or agreements.

  • Visit information from your browser, such as browser, device, language, and IP address information.

We do not process sensitive personal data about you.


How do we use your personal data?

We may use your personal data for the following purposes:

  • Conducting sales and carrying out work for customers.

  • Creating quotes for products and services according to customer requests.

  • Performing deliveries in accordance with agreements made with you or the customer.

  • Providing support for our products and services.

  • Improving and developing the quality, functionality, and user experience of our products, services, and websites.

  • Preventing abuse of our products and services.

  • Managing orders, invoicing, payments, and other financial follow-ups.

  • Marketing relevant products and services.


How long do we store your personal data?

We only store your personal data as long as necessary to fulfill our contractual obligations and according to legal storage periods. When we store your personal data for purposes other than contractual obligations, such as with your consent for event registrations or email newsletters, we process the data only as long as necessary or legally required for the purpose.

When there is no longer a purpose or legal obligation to store personal data, it is deleted or anonymized. We ensure that we only collect the personal data necessary for each purpose, in accordance with the data minimization principle.


What are your rights?

You have the right to request information about the personal data we have about you at any time. If your data is incorrect, incomplete, or irrelevant, you have the right to request correction or deletion. However, we cannot delete your data if there is a legal requirement for storage, such as accounting rules, or if there are other legitimate reasons to keep it, such as unpaid invoices. You also have the right to request restrictions on processing, object to processing, and the right to data portability. You can contact us via mail, email, or phone. See contact details below. If you have complaints about our processing of your personal data, you have the right to file a complaint with a supervisory authority.


Who can we share your personal data with?

We may share your personal data with companies within our group, i.e., subsidiaries, parent companies, and their subsidiaries, to the extent that it is reasonable and necessary for the purposes outlined in this privacy policy.

We do not sell, trade, or transfer your personal data to third parties. Exceptions include contracted third parties who help us operate the website, conduct our business, deliver products you order, or provide services, provided these parties agree to keep the information confidential and not use it for purposes other than the agreed-upon ones. We never forward, sell, or exchange your personal data for marketing purposes to third parties.

For example, your data may be shared with third parties for visitor and behavior tracking.


How do we protect your personal data?

To protect your personal data sent to our website from being read by unauthorized parties, all such information is encrypted and sent via a secure connection.


Cookies

What is a cookie, and how can it improve your user experience?

A cookie is a small text file stored on your computer when you visit a website. There are two types of cookies: session cookies, which disappear when you close your browser, and storage cookies, which are stored for a longer period. When you interact with our websites, cookies and similar technologies are used to collect information about your device, operating system, IP address, browser, and how you interact with our content. This is done to optimize your user experience, such as saving language preferences and other settings for your next visit.

By using cookies, we can customize and improve our websites and applications based on how you and other visitors use them. The information collected through cookies does not contain personal information and is used to analyze visitors' behavior patterns on our web services. IP addresses are not stored in our databases, meaning the information cannot be linked to your identity.

Cookies are also used to calculate and report the number of users and traffic on our web platforms and applications. We also use third-party cookies from other companies for market research and traffic measurement. You can delete cookies or disable our ability to store cookies through your browser. However, if you do this, some features on our web platforms and applications may stop functioning properly. The legal basis for our processing is your consent.


Do I have to accept cookies?

To use our website, it is necessary to accept the use of functional cookies, but for most visitors, no such cookies are used.


How do we use cookies?

We use cookies to track visitors' behavior on our site and to monitor approved cookies.


Third-Party Cookies

We use Google Analytics and Ads, which also set cookies to understand how our visitors use the website and for our marketing purposes. These cookies do not contain identifying information about you as a visitor.

Articles on this website may contain embedded content (e.g., videos, images, articles). Embedded content from other websites behaves in the same way as if the visitor had visited the other website. These websites may collect data about you, use cookies, embed additional tracking from third parties, and monitor your interaction with the embedded content, including tracking your interaction with this embedded content if you have an account and are logged in to the website in question.


Data Controller:

AB Furhoffs Rostfria
Company registration number: 556047–0071
Haganders väg 2, 541 22 Skövde, Sweden
Phone: 0500 – 44 45 46
Email: info@furhoffs.se